I have the kitchen equipped with all sorts of tools and I have decided the basic method of cooking. So now I must decide what am I baking specifically and what ingredients will I need. Creating content seems like a daunting exercise, much like baking my first cake from scratch. Kivi says this is going to be easier than I think. Let's see.
In Chapter 3 of the cookbook, Kivi offers a very clear picture of how to begin in the first paragraph. I can't say its better so I will qoute it.
"What topics will you write about? what format will your articles take (e.g. Top Ten lists,how to's, opinion essays)?
"What kind of tone and style will you use?
When will you highlight from others?
All of these decisions will vary based on the kind of work your nonprofit does
and what your goals are for your content marketing strategy."
Okay, so I know I must consider these things but what about getting the actual content. Do I have to think of all the information myself? Thankfully, that is a resounding NO! I am so glad about that. It is suggested that we hear what is being talked about on Facebook, Twitter and now Google+.
Question: Suppose they are not talking but just "liking" and "retweeting?" How do I get them
Answer: I discovered "groups."
Facebook and LinkedIn have groups and Google+ has circles. Joining these channels
and following relevant topics provide a delivery truck full of content.
The general topics I plan to cover are youth, education, and small business management. These are very general so I must refine. How? Define my niche. My "niche is an essential part of my content strategy." Once I have defined my niche, I select keywords. Keywords help me stay focused. There is so much to read just on Twitter in my general topic categories. So for now, I will choose childhood, elementary education, small nonprofit management, and youth empowerment. Still seems broad but I can consider more refinement later.
Curating content is sharing good content that you've found, even if it is information provided by your competition. To me curating content is much like quoting a source when you are writing a paper to support your position. As such, always give credit.
Finally comes the conversation.
The conversation is where I have had the most difficulty. Kivi has some tips and I am going to try them. So here is a question to you.
How do you get people talking about your topic assuming an interest in other forums have been shown?
Share your thoughts. Can't wait to hear from you.