I thought I knew what blogging was all about and what it took to do content marketing on a blog. After a few unsuccessful posts, I realized that I didn’t. You couldn’t just post a thought and expect responses. While doing research for a grad school project, I discovered Kivi Leroux Miller’s Nonprofit Marketing Guide. I enjoyed the simplicity in her presentation. It was what a non-marketing marketer needed. After requesting her newsletter, Ms. Miller sent notification about her “Cookbook.” I loved it. I decided to do content marketing while I learned how. Ms. Miller gave me permission to invite you to share my journey as I will be sharing recipes from the cookbook. I will follow her cooking metaphor practice, therefore, I will refer to myself as a chef instead of blogger.
I am a novice chef. I did not have the benefit of being a sous chef. I jumped from home cook to executive chef. If you are in by jacket or kitchen, I invite you to follow my journey on becoming an effective executive chef using Kivi Leroux Miller’s Nonprofit Content Marketing Cookbook.
I read the Cookbook. I was so excited to get started that I began to lay out the plan to gather content and then I realized, “I need an equipped kitchen.” So my attention turned to my blogsite. Who’s Blogging What’s Better Business Blogging in 2011 outlined things to consider when setting up a blogsite. I developed a list of the questions I needed to answer. Who likes to cook when you don’t think you have the correct tools or ingredients?
1. Involved staff.
a. I have a volunteer staff. How do I get them involved?
2. How to utilize blogging benefits?
3. Am I ready to market my blog?
a. Joe Pulizz lists 35 Ways to Market Your Blog
i. Use this checklist.
4. Do I have Social Media Connections?
5. What does my page look like?
a. Does the header and main content include branding for the company?
b. Does the sidebar make sense?
c. Is the comment form easy to use and are instructions clear?
d. Can you tell my comments from others?
e. Can I paginate if there are more than 10 or 20 comments on a post?
f. Can I check trackbacks?
g. Can I handle multimedia?
So I begin.
Comments from other novice chefs and experienced executive chefs are welcome.