Now that I am at the junction of creating, curating, content, and conversation, I must decide how I am going to proceed. Which path am I going to take? What is my strategy? To define that, I need to decide what my goals are? Who do I want to talk to and why? What do I want them to do, think, or feel?
- I want to drive people to my website to see what wonderful kids I have the privilege of working with.
- I want them to want to donate to the cause.
- I want to attract passionate, compassionate, quality volunteers.
- I want parents to be confident that the information we are sharing with them and their kids is reliable.
My main ingredient is giving parents confidence that our information is reliable and we can be trusted with their kids.
The next step is to add some yeast to make it rise, some sweetener to make it desirable and some salt to enhance the flavor. Kivi calls this being genuine, generous, and grateful.
Genuine - I must be touchable, relatable, relevant. I thought about the content I liked to read. If I can't relate to the writer, I won't read it. Usually that means the writer can't relate to me and my needs.
Generous - I must be willing to help; Not just willing but I must want to help. Our tagline includes empowerment. How can I empower if I don't have an attitude full of "helping others?"
Grateful - I must be grateful. We cannot accomplish all these activities alone. When a helping hand is extended, say "Thank You." It doesn't matter if they actually helped. They cared enough to try.
Finally, what reaction do I want from those who ingest this delectible dish? Do I want them to do, think, or feel?
Think - Information will be shared for the purpose of advocacy. I want parents to know the power they possess to advocate for their children. I want them to think how they can use the information to improve their child's education experience.
Feel - I want to provoke an emotion. Kivi states a quote from Dr. Angelou,
"I've learned that people will forget what you said, people will forget what you did,
but people will never forget how you made them feel."
My content must make them feel.
Do - a call to action. I want people to volunteer their skills, hobbies, or expertise. I want people to visit our website. I want people to participate in the programs. I want donors to donate.
The foundation is set. I know I want to bake, but what? Next time.
Share your comments and questions. I'd love to hear from you.