Do I have all the pots and pans I need to create and publish good #content? What about about blenders, knives, colanders and such? What tools do I need? I am not sure I have everything, so I am jumping to Chapter 12, Tools that Make Content Marketing Easier. I read Chapter 12 and it occurred to me that I needed to insure that my kitchen was in the right location and provided the right layout to use the tools.
I have a kitchen in the Weebly building. I noticed that many blogs that I read were located in the Wordpress building. I wondered why, so I visited the site. I must say, I was quite impressed. I then wondered what other buildings were out there that might be better locations. I searched for a comparison of Weebly and WordPress. The comparison I found aslso included Tumblr. http://amescreative.wordpress.com/2010/04/03/wordpress-vs-weebly-vs-tumblr-comparison-review-part-4/
Based on the comparison, I would have moved to the WordPress building if I were only interested in a high quality kitchen. However, Weebly won because it could accommodate the other rooms, website rooms, that I needed. With that settled, I looked to my tools.
The first thing mentioned is storage. The Cookbook calls it a Marketing Bank. I prefer a Marketing Pantry. This is the place to store all the #marketing tools I might need to gather, and create my content.
My Pantry should include:
1. Our logo – check
Do I have appropriate online and print resolutions?
Kivi says the online resolution should be 72 pixels per inch.
Print should be 300 pixels per inch and should be eps or tiff files.
I thought I had a good print copy and a decent online copy but now I wonder. I know I don’t have a good copy in black and white.
If I want to step up our game, I must employ a graphic artist. Good thing I know one. www.twittter.com/jjsmooth04
2. Photos - need to be captioned and categorized
If you are like me, you take many photos during events and programs. I am great at uploading and placing them in a well named folder. I am not so diligent to name individual pictures or put captions on them. They are still “imge360.” Stop laughing. You know you do that also.
Now I have to find a volunteer to label all those photos!
3. Bios and Head Shots - need to be updated
Do you realize how difficult it is to get updated board bios, much less head shots? I know it is important. They know it is important. Getting them to do it in a timely fashion is another thing altogether.
Volunteer staff is much easier. I imagine paid staff would be also. You can always threaten to keep their pay check. :)
That's only three tools. I have some homework to do. How about you? Do you have these items in place or someone who is responsible for doing so. This might be a good time to take a look at your tools. Some may have worn out. I'd really enjoy reading your thought.
To the #Executive Director, who is also the marketing director, program planner, bookkeeper and janitor.
It is to you that I am specifically writing. We can get so bogged down with running the nonprofit, we don't have time or energy to research many things we need to know. If you are that person, share my journey into content marketing. Your comments and questions are welcomed.