In the last post I talked about equipping the kitchen. It was good to be aware of these things as I traveled through the kitchen store to stock my Content Pantry, but I realized talking about them item by item might be tedious and a little bit boring. So I won't. I am going straight to the fun stuff; getting the content and planning what to do with it.
One of the biggest stressors I had was, how do I keep an audience interested with my finite amount of knowledge. Kivi provided the answer. She calls it the 4 C's meeting at Junction C.
The four C's are creating, curating, content and conversation.
- Creating content is publishing original content;
- curating is gathering content from others;
- creating conversation is starting conversations with supporters, present and potential;
- curating conversation is participating in other peoples conversation.
Kivi listed some of the technological tools in her pantry that made her life easier. Google Apps was the first I reviewed. I have a Google account and have recently joined Google +. I joined because my son-in-law invited me. I used Gmail but I ignored the other features. I didn't think I needed to use the other features in my management strategy because I had tools on my smartphone and I used Outlook. But... not to be ignorant of what I didn't know that I didn't know, I downloaded Hubspot's How to Use Google+ for Business ebook.
So what's Google+? It is another social networking platform. I have Facebook, LinkedIn, and Twitter. Why do I need another social network site? As I read the ebook, I noticed some features that the other network did not have or were set up differently. The features that caught my interest were the Circles and the Hangouts. The Circles made segmentation easy to define. You just drag your contacts to the self-defined circles. Contacts can belong to multiple circles. I like the Hangout because it allows video conferencing by those invited to hang out. I haven't used it yet but I expect it to be my conference calls choice.
Google seems to give priority ranking to Google+ pages, especially those with the +1 recommendation. I can't wait to see if my page ranking improves. Hubspot reports that pages with the +1 button receive 3.5x more visits. That makes sense. After all, Google is the search engine. The page will get more visibility, therefore the potential for visits increase.
The one item that makes me a little nervous is the very thing that makes Google+ your SEO friend. Google is able to collect data from your social circles that will allow it to "understand trends and what people are interested in." "Not only can they [Google] see what you share with your friends or what you are reading, but now they can also see which of your friends are most important to you." Time will tell if the exposure is worth it.
I would like to know about your experiences with Google+ and if Hubspot's Google+ ebook was helpful! Leave a comment.