Now, I know the professional marketers and techies are aware but what about people like me. I am not a web designer by profession. I became a "designer" by necessity. Our organization could not afford to pay for a designer but knew we needed an online presence. There are many small organizations out there that have to take this path. Again, I invite you on my journey to making my website a more effective marketing tool.
In the course of trying to correct my homepage effectiveness, I came upon this article. http://www.nngroup.com/articles/113-design-guidelines-homepage-usability/
I know 113 guidelines are a lot to read and do but it I can effectively institute some of them, the ones pertinent to our purpose. It has to be more effective than it is now. The current design is still available. It will be up and running as improvements are made. The first changes are invisible to the visitor but will improve our SEO. Next will be the homepage. I have to read and digest the 113 guidelines. :-D
Help me make your visit more enjoyable and more informative. Talk to me.